‘You bet we can beat Prostate Cancer’

William Hill betting shops join the fight against killer disease

A campaign to raise awareness about a disease which kills almost 1000 men a year in Scotland is being launched in betting shops across the country.

William Hill is partnering with Prostate Cancer UK this summer in a bid to provide potentially life saving information and support to men at risk of developing the disease.

Prostate cancer is the most common form of cancer among men, with one in eight men likely to get the disease at some point in their lives. However, it can often be successfully treated if caught early enough. Awareness of risk is a man’s chief defence against the disease. Men over 50, men with a family history of the disease and black men are more at risk and should speak to their doctor if they have concerns.

Over the next three months, prostate cancer information and leaflets will be available within all 310 William Hill shops in Scotland, awareness posters will be displayed on washroom doors, and all staff will receive training on key prostate cancer messages to bring up in conversation with customers. Volunteers from Prostate Cancer UK, who have lived or are currently living with the disease, will also visit shops and talk to staff and customers about their own experiences.

Fundraising will also be a key component of the partnership. Customers will have the opportunity to buy one of the charity’s ‘Man of Men’ pin badges in store or simply donate via collection tins, which will be in each store. Staff will also be encouraged to arrange fundraising activities for employees. Customers and employees will also be encouraged to take part or volunteer at Prostate Cancer UK fundraising events over the summer including the charity’s March for Men in Glasgow over Father’s Day weekend.
The partnership will run from 23 May to 14 August, during a busy summer of sport that includes a series of Scotland football friendlies against Mexico and Peru, the Champions League Final, the World Cup, FIFA Women’s World Cup Qualifiers, Royal Ascot and ‘Glorious Goodwood.’

Why we’re backing Prostate Cancer UK
• Prostate cancer is the most common cancer in men and the disease kills one man every 45 minutes in the UK
• More than 3,000 men in Scotland are diagnosed with the disease, and almost 1,000 men die from prostate cancer
• There are over 26,000 men living with and after prostate cancer in Scotland.
• The partnership between Prostate Cancer UK and William Hill provides an opportunity to get an important health message out to a large number of men in Scotland and has the potential to save lives.
• Men over 50, black men and men with a family history of prostate cancer all face a higher than average risk of the disease and should speak to their GP.
Anyone with concerns about prostate cancer can contact Prostate Cancer UK's Specialist Nurses in confidence on 0800 074 8383 or online via the Live Chat instant messaging service: www.prostatecanceruk.org

The Specialist Nurse phone service is free to landlines and open from 9am to 6pm Monday to Friday with late opening until 8pm on Wednesdays.